Marketing (Available Titles CourseMate) by Charles W. Lamb

Marketing (Available Titles CourseMate)

Book Title: Marketing (Available Titles CourseMate)

Publisher: South-Western College/West

ISBN: 1439039429

Author: Charles W. Lamb

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You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."